It can be really
difficult to make money with a blog just because there are so many
different options for advertising, and if you choose the wrong one
there’s nothing that puts people off like bad adverts. At the same time
the reason many people start a site in the first place is to earn money
so what’s the best solution?
For
me the most important thing is to target your advertising to your
traffic and for this to work you needs both specific advertising and
traffic. This can be hard if you have a general site with lots of
different topics but one solution for you could be google adsense, it
works out both what the content on the page is about and also how the
visitor found it, i.e. if they came from a google search.
If
however you have a niche site with targeted traffic you are much better
signing up to a specific affiliate program that is matched to your
visitors. It’s important though not just to throw the default banner ad
they give you onto your homepage because often people will ignore
something that looks like a blatant promotion. Say for example you had a
health and fitness site, instead of a banner ad why not list the top 5
multi-gyms in a post at the top of the homepage with affiliate links to
the store to buy. People are much more likely to take notice if your
advertisements are both integrated and relevant to your content, can you
see the difference between this and a pop-up ad?
One
of the best ways to earn money from your content is to create a case
study of you using the product in question because it’s much more likely
to be shared by people. For example in the fitness store example why
not do a full report on what it was like to use the gym for a month and
post your results? You could go one better and create a video of you
using the product and explaining why you love it, this is the kind of
content that drives sales, not un-related banner graphics!
If you want find out more about promoting your site and making money from it then have a look at my new blog earning money online which has more articles like this.
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