This
is a guest post from Deborah Blair who is a full-time writer and
blogger with a passion for internet marketing. She also enjoys writing
about health and education and is a regular contributor at aboutmedicalbillingandcodinr.org.
With the
highly competitive world of blogging it is imperative that you construct
your site according to how it makes your reader’s feel. Starbucks
re-invented the café by creating an ‘experience’ before their patrons
even contemplated purchasing coffee. You can do the same to drive
traffic your way.
Spam Free Language and Content
Filling your blog tips
with sales pitched, keyword stuffed articles is a red flag to most
savvy readers. It makes them feel that they are being spammed. Make sure
the text is to the point, non-redundant, informative, spell checked and
cross referenced. A word misspelled or a fact misquoted really turns
off a visitor. In addition, less advertising is a major request of blog
visitors. Avoid a barrage of advertising windows and pop-ups.
Verification
When your
blog readers see a professional seal, guarantee, promise and/or an
affiliation to a reputable organization, it makes them feel that they
are in good hands. Your blog should also have a complete About page with
information about you and your credentials. What makes you an authority
on the subject at hand?
Font
Blog
readers want to see font that is easily readable. Most visitors will
quickly depart upon seeing font they are not used to reading. Times New
Roman, Courier New, and Arial are the universal choices for digital (and
hard copy) print. They are easy on the eyes and are immediately
recognized as the professional standard which shouts ‘no spam here’.
Also, a font size of twelve is sufficient but bringing it to fourteen or
even sixteen can also work to your advantage, especially if your target
demographic is over forty years old.
Video and Images
Most
people have a fifteen to thirty second attention span so they want to
see something happen fast. Being able to click on a video can
immediately draw them in. According to Forrester Research, there is an
11,000 to 1 chance of having viewers open your video link compared to a
500,000 to 1 chance of someone reading your text. Make sure your video
is well produced and short. Just like video, filling your blog with
engaging photos, graphs or artwork will successfully quench the eyes of
your readers. People want to view images that enhance the text so they
can receive the full spectrum of what you are conveying. Think about
when you pick up a magazine, if it is all text chances are you are going
to reach for another instead.
Comment Field
Offering
your reader’s a chance to respond to your blog makes them feel as if
they are connecting with you personally. People want to see a comment
field that allows them to create a relationship. Be sure, however, to
answer all queries and comments or your reader will look for a more
friendly blog experience elsewhere.
Make sure
not to be too self-indulgent with rambling text but instead keep your
blog precise and to the point. Keeping your blog visually as well as
intellectually stimulating will keep your visitors coming back for
more.
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